Back To Basics in 2022

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Our priorities and drivers have never been more apparent as we start to make our way towards a new normal in 2022. Having had downtime over the last two years, we've been able to reflect on why we started Buckle My Shoe and the core values that we've built our company on. 

We have spent many hours making sure that every pair of shoes and all clothing we stock tick all the right boxes: sustainable, ethical, organic, non-toxic, non-slip, podiatrist and paediatrician approved, natural fibres and local designers. 

All of the products that we stock are kid-tested and parent-approved. Our kids are a big part of why this business was created, and they continue to play a role in helping us choose the products that we put on our shelves. 

Supporting local plays a significant role in how we choose our stockists. Knowing that manufacturing standards and decent working conditions are guaranteed gives us peace of mind, and supporting fellow small businesses props up the economy and enables them to thrive.

We are passionate about making good quality, supportive shoes and clothes accessible to all kids of all abilities. We only stock items from suppliers which are original in design and that create footwear endorsed by paediatricians and podiatrists to support growing feet. 

At Buckle My Shoe, we deal directly with the designer to ensure that standards are being met. All items are made using non-toxic fabric and colouring treatments, and there's no overstretching of fabric at the cutting stage. Ensuring that we're all on the same page regarding quality and durability is very important to us. We want to give our customers an absolute satisfaction and quality guarantee.


We aim to open the door for kids to start thinking about where their clothes and shoes come from and how they’re made. Not just endorsing consumerism, but actually taking the time to teach them about value for money. 

Buckle My Shoe is here to remind parents of the importance of teaching their children to appreciate quality from a really young age. You can have one pair of shoes that supports the development of your feet, or you can own 510 pairs of shoes that look cool but aren't necessarily suitable for your development. The same goes for clothes. Would you rather have 10 low quality, cheap t-shirts that don't fit quite right, or 2 t-shirts that are comfortable and will last years? These are the sorts of questions that we ask whenever we're looking at stockists for the store.

We love to blend old school charm with whimsy. The atmosphere is playful, almost childlike like you've just stepped onto a page of a children's fairytale book. Wide-open spaces flooded with natural light. Minimalist fittings supporting brightly coloured shoes of varying designs, comfortable, eye-catching clothing, and hand-crafted wooden toys. A relaxed, calm environment encourages extended browsing without the pressure to buy. We want everyone that walks through our doors to feel like family. After all, we are run by family, for families. 

Buckle My Shoe stands for love. We provide fashion that is kind to the environment, earth-friendly and for every kind of body. For fantastic service backed by knowledge and a winning smile, hop online and take a look around, or pop into our store and let's have a chat. We'll help you find the perfect fit for your little ones in no time.


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