What does Buckle My Shoe stand for?

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In a world of consumerism, materialism and impulse buying, it can be easy to fall into the trap of buying the first thing you see. You know the feeling... You jump onto the internet to find a pair of shoes for your child, who just doesn't seem to stop growing, and you're bombarded with options! Girls shoes, boys shoes, school shoes. Nike, Adidas, Vans. High-heels, thongs, light-up sneakers. The list goes on and on, but where do you even begin, and how will you choose? Overwhelmed and short on time, you choose the first thing you see that looks decent, fits into your budget, and all the other kids wear them, so they must be good, right? Cut to when the shoes arrive, and they're too big, too small, your toddler whines that they pinch, your older child says they're uncomfortable, you just can't win. Inevitably, they end up at the back of the wardrobe after being worn twice and in the bin or the donation box soon after. Sound familiar?

Fear not, Buckle My Shoe is here to take the guesswork out of choosing the best shoes for your kids. We have spent many hours making sure that every pair of shoes we stock tick all the right boxes: sustainable, ethical, organic, non-toxic, non-slip, podiatrist and paediatrician approved, natural fibres and local designers. The same goes for all the clothes and toys we have available too.

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I want to help start the conversation around how clothes and shoes can make a person feel. How does it feel when you put it on and take it off? How about when you take a few steps or run or jump or skip? What our kids wear should always make them feel empowered and confident, not uncomfortable or self-conscious.

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We aim to open the door for kids to start thinking about where their clothes and shoes come from and how they’re made. Not just endorsing consumerism, but actually taking the time to teach them about sustainability and value. 

Buckle My Shoe is kid-focused and kid respectful. We want to make the process of buying shoes an event to look forward to and spark joy in each child. Let’s take the idea of shoes as just a commodity that won’t fit in a year and turn it on its head. Let’s make it a fun and exciting experience. It’s time to put the joy back into shopping for parents and kids. 


Buckle My Shoe stands for love. We provide fashion that is kind to the environment, earth-friendly and for every kind of body. Come on in and take a look around. We would love to help you find the perfect item for your little ones that they will cherish for years.

“But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.” - Terry Pratchett

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